I had to have this

My new amiga GiuCe had this on her Block de Notas and I had to have it.
It's a commercial for a thirst-quenching Peruvian beverage called Chicha Morada. I didn't know it came mass-produced in plastic bottles a la "Sunny D," but I'm all for it.

Here's the Wikipedia entry on the drink and here's a recipe.
If you're not ready for a purple corn drink, there's a new compilation of Peruvian chicha songs (psychedelic/surf-styled electric guitars mixed with cumbia rhythms and Peruvian folk music)by Barbes Records.