So, I'm sitting here at the Toyota dealership waiting to get my brakes fixed.
They've got sausage and egg biscuits to help ease the suffering of all the folks with recalled cars, a little computer lab for web surfing and whatnot, a machine that brews single cups of tan coffee, a comfortable semi-private bathroom I've already had the pleasure of christening thanks to those tans cups of coffee, and a sitting room now showing the 2006 Robin Williams flop, "Runaway Vacation."
I may never go home.
I wish I knew more about car repair, specifically, how much things should cost, because no matter how much fun I'm having here, I know when they finally come to me with a rundown on the repairs I came to get and the repairs they think I should get, I'll feel completely helpless and ignorant.
Here's another thing I'm unsure about: When Kiichiro Toyoda founded the company in 1937 , why did he choose to name it "Toyota" with a "T"?
Maybe I'll ask somebody here. There's a Japanese guy at the computer next to me, maybe he knows?
OK, I'm not going to ask him. I'm sure he already feels "great shame" about this whole recall debacle. What he really needs is a friend, not another inquiry.
I've been here an hour already, had two cups of tan coffee and one sausage and egg biscuit. I've checked the three web sites I usually visit, listened to a demo of XM radio, sauntered around the new Scions in the showroom and sneaked a few peeks at what the people next to me are doing on their computers. The Japanese guy is looking at something titled "Laboratory Tests."
I'm ready to go home.
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I wondered the same thing about the name. Wikipedia says:
Vehicles were originally sold under the name "Toyoda" (トヨダ), from the family name of the company's founder, Kiichirō Toyoda. In September 1936, the company ran a public competition to design a new logo. Out of 27,000 entries the winning entry was the three Japanese katakana letters for "Toyoda" in a circle. But Risaburō Toyoda, who had married into the family and was not born with that name, preferred "Toyota" (トヨタ) because it took eight brush strokes (a fortuitous number) to write in Japanese, was visually simpler (leaving off the diacritic at the end) and with a voiceless consonant instead of a voiced one (voiced consonants are considered to have a "murky" or "muddy" sound compared to voiceless consonants, which are "clear"). Since "Toyoda" literally means "fertile rice paddies", changing the name also helped to distance the company from associations with old-fashioned farming. The newly formed word was trademarked and the company was registered in August 1937 as the "Toyota Motor Company".[8][9][10]
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